Star Tribune

Star Tribune is the largest newspaper in Minnesota. Each month startribune.com receives over 7 million unique visitors, making it the state's most-visited local website. I worked as lead designer on the digital team, and our efforts were based largely in the creation and maintenance of the paper’s digital products.

THE PROBLEM

My work revolved largely around leveraging the pre-existing brand to unify and simplify an often convoluted user experience throughout member services. 

Hero-Collage

Old Login Versions 

Old Login Versions 

Strib-OldLogin2-with-new-border
Strib-OldLogin1–fields-blank

New Login for
Desktop and Mobile 

New Login for
Desktop and Mobile 

Updated Strib Login 2x

This is what I wanted to do. 

This is what I wanted to do. 

browser w social login

This is what was selected! :)

This is what was selected! :)

mobile-social-login-w-border
mobile-create-w-social-login-2
Strib-Mobile-Login-4
Strib-Mobile-Login-5-w-border

Enhanced Obituary
Ordering—Iterations

Enhanced Obituary
Ordering—Iterations

Star-Tribune_obits-2
Star-Tribune_obits
Obits-WorkingDoc-

Enhanced Obituary
Ordering

Enhanced Obituary
Ordering

obits-w-border
Desktop — Obituary Modal

Subscription
Paywall Creative

Subscription
Paywall Creative

sportsmeter
newsmeter
burgermeter

SUMMARY

User data collected from internal data scientist, analytics and customer service informed the creation of comprehensive user profiles. In turn, this information guided all efforts relating to user interface changes. 

Simplified log-in experience by consolidating multiple login portals and leveraging the brand to organize a consistent experience.

Enhanced Obituary order process designed for optimal scanability when comparing package tiers.

User data collected from internal data scientist, analytics and customer service informed the creation of comprehensive user profiles. In turn, this information guided all efforts relating to user interface changes. 

Simplified log-in experience by consolidating multiple login portals and leveraging the brand to organize a consistent experience.

Enhanced Obituary order process designed for optimal scanability when comparing package tiers.

Darren Dominique Davis
UX/UI Design
User Research
Graphic Design

Max Marti
Front-End Developer

Ally Pelletier
Data Scientist



Quick fact: Creating a login and a username are actions independent of one another.

Quick fact: Creating a login and a username are actions independent of one another.