Foodsby is the leading lunch delivery service for office professionals. Order lunch from local restaurants and have it delivered straight to your office.
Foodsby was initially created as a service that would allow users to order a meal for themselves and have it delivered to pre-designated kiosks in their office building. Foodsby was growing rapidly, and needed to expand their services for different use cases. There were complications in single-users ordering for large groups (e.g. meetings, conferences, gatherings), so we created a new platform that would allow for large multi-meal order creation, management and delivery directly to the order creator.
When I joined the Foodsby Meetings project as lead visual designer, most of the product strategy had already been created. My immediate goal was to learn as much as possible about the existing product that would serve as the foundation for this new branch of service.
Having gathered insights relating to product goals, user acceptance criteria(s) and essential features; I expanded upon low-fiedilty wireframes to illustrate the core user experience.
The Foodsby brand had long since been solidified. So, it was important to work within the pre-established guidelines for typography and colors. However, the unique use cases introduced by Foodsby Meetings had not been considered—there was no proper design system to reference. We maneuvered this road block by building the foundation of a design system that would, among other things, address accessibility concerns and allow for our developers to work with confidence.
The final solution was simple and intuitive: (1) a primary user picks a date and time for delivery, (2) chooses restaurant and sets a budget for the team, (3) invites attendees to the order who then build their own meals.
Foodsby Meetings launched in Q3 of 2019 to a wide host of cities including Denver, Phoenix, Atlanta, Chicago and DC. In Q4 of 2019, Foodsby Meetings went on to launch in all markets.
Foodsby currently maintains a 4.8 user rating in the iOS store with 50k+ downloads.
Darren Dominique Davis